REPACKAGING
For more than 50 years, Swiss Miss has been creating signature Swiss Miss blend in a real dairy in Menomonie, Wisconsin. So when you pour a cup of Swiss Miss, you're getting a Taste of Real in every wholesome sip. The core concept of rebranding the packaging is to bring back the memory of the feeling when you were a child. With the warmth and homey feeling from time through time with the original hot cocoa of Swiss Miss.
This project is a part of the Designer as Author and Entrepreneur MFA program at the School of Visual Arts. (2017)