Rebranding
Brooklyn Botanic Garden is an urban botanic garden that connects people to the world of the plant by inspired educate people of the next generation of environmental stewards. The concept of the logo is the growth, like the nature of the tree that keep growing, in many directions. Have the trunk as the main part, then growing the leaves out on left and right. The brand and logo are designed to be a living brand that keeps changing due to the circumstance just like the tree.
This project is a part of the Designer as Author and Entrepreneur MFA program at the School of Visual Arts. (2017)